AI Creative Technologist
Generative AI · Creative Systems · Performance Creative

Clément
Fertil

I design and produce generative creative for marketing teams — static ads, motion, AI UGC, editorial, and the landing page it converts on — backed by a production system that holds quality at volume.

A 30-asset static campaign, one locked art direction — shipped in 24h. QC-passed. What takes an agency two weeks.

Open to work Remote-first · Based in France Open to relocation
View work Contact LinkedIn ↗ Behance ↗
01Profile

A solo, AI-native creative producer — output of a studio, discipline of a system.

I build studio-quality advertising with generative tools — and, more importantly, the production system around them: locked art direction, a 0–1–2 quality-control rubric, and reproducible multi-engine workflows that keep a campaign consistent across dozens of assets. In practice: static, motion and UGC batches delivered in 24h; a full editorial campaign — one film plus 10–15 coherent images — in 72h; the landing page they drive to in 48h.

I run the full chain end to end — research, image, video, editing, and delivery — the way an agency would, at the speed of one person. I care about craft, taste measured against real references, and shipping without breaking.

I'm looking for a creative or applied-AI team that moves fast, values production reliability, and wants someone who can turn generative models into consistent, on-brand output.

02What I do
AAI AdvertisingStatic & motion ads from concept to final — multi-angle creative mapped to the funnel.
BAI Content ProductionAI UGC and social-first video, produced at volume with consistent look and pacing.
CCreative DirectionArt direction, reference reverse-engineering, and taste codified into rules — not vibes.
DCreative ResearchTrend & format mining, ad teardowns, and outlier analysis to source what actually works.
EAI Production WorkflowsMulti-engine pipelines, QC systems, and agent/MCP tooling that make output repeatable.
03Work

AI UGC 06

Creator-style video for EN-market DTC — mirror talk, unboxing, in-use.

Editorial Campaigns 07

Brand-world campaigns (Oakley eyewear series) — one film + 10–15 coherent images, delivered in 72h.
Oakley editorial 1
Oakley editorial 2
Oakley editorial 3
Oakley editorial 4
Oakley editorial 5

Static Ads 12

12-format campaign, one locked art direction — 30-asset batches shipped in 24h, QC-passed.
Static ad 1 Static ad 2 Static ad 3 Static ad 4 Static ad 5 Static ad 6 Static ad 7 Static ad 8 Static ad 9 Static ad 10 Static ad 11 Static ad 12

Motion Ads 04

One-shot generative product spots — baked energy, no talking head.

Social Content

Where I show the work and think out loud — LinkedIn, Behance.
04Real client work — shipped & live

Landing pages in 48h · full custom sites — AI photography & video included — in 2–5 days.

Cuvée Noire cuveenoire.com ↗
Coffee roaster, 7 locations (Paris + Boulogne). Full editorial website — reverse-engineered a premium reference, built & migrated the domain without breaking their email. Delivered Apr 2026 · 11 pages · DNS migration · in production
L'AccrocheCœur laccrochecoeur.fr ↗
Boutique hotel, 5 rooms, Saint-Malo. Bilingual FR/EN redesign with clean SEO migration and booking integration. Delivered · FR/EN · 36× 301 redirects · in production

Currently building

Gaëlle Pinel Studiogaelle-pinel-brief.vercel.app ↗
Interior architecture studio, Rennes. Portfolio & e-commerce site — 21 projects, product shop. In progress · staging live
05Experience
Jan 2026 — Present
Founder · AI Creative Producer
LYRA Studio — solo AI-native creative studio
Generative advertising, brand websites, and the production tooling behind them. Built a full image→video→edit→ship pipeline, a QC discipline, and reusable systems across every deliverable.
2020 — 2025
Client-facing roles — hospitality & retail
Iris Galerie · La Bodega'zh · Eneixia — Saint-Malo / Paris
Sales, front-of-house, and concierge — the client-relations groundwork before going full-time on LYRA.
06AI Stack
Claude Code + MCP GPT Image Nano Banana Soul 2.0 Seedance Kling Veo Wan Higgsfield ElevenLabs Remotion Apify Git

Tools are commodities — the value is the harness around them: the gates, the QC rubric, and knowing the dozen ways generative output breaks, and dodging them.

07Contact
Open to remote roles & contract work — creative teams, agencies, AI-native studios.
clement.tilfer@gmail.com