I produce, test and measure UGC, static ads, motion ads and editorial campaigns for DTC brands — backed by competitor data, not guesswork.
UGC — creator-style content, the highest-volume converting format on Meta & TikTok. Every clip above is AI.
The problem
The moment it performs, the clock is already ticking on its replacement. Most brands ship 4 creatives a month. The algorithm needs 8 to 15 fresh variants per ad set to keep your CPM from climbing. That gap is where your acquisition cost quietly bleeds.
Static ads
Cheap to iterate, fast to read. The fastest way to learn what your market responds to.
Motion
Editorial
For brands that sell desire — not just discounts.
Concept — eyewear editorial. Art direction & production, LYRA Studio.
Same product, fifteen frames, zero drift. Holding a product identity across a full series is where most AI production breaks. It's where mine starts.
The system
I analyze your competitors' live ads with Apify — what they run, what's been running longest, what's actually working.
I turn that signal into creative built to test, not to decorate. Statics, motion and editorial, on cadence.
I track how each variant performs, kill the losers, double down on the winners. Repeat.
Most studios hand you files and disappear. I hand you creative informed by your market and accountable to your numbers.
Let's talk
Tell me about your brand and what you're trying to move. I'll come back with how I'd approach it.